The term of zine perhaps sounds similar like a magazine, however they are actually different type of publications. Zine is basically an independent and  self-published print and often done because of interest and passion matters rather than commercial purposes (Holdaway, 2004). The content of zine can be as a comic, personal writing, literature, review, journal or science fiction (Holdaway, 2004). Zine specifically communicate strong ideas and knowledge and convey the value of cultures are related to particular movements, for instance, punk and feminism.

Creating zine will be one of the projects that have to be done by the members of MA Design Management & Cultures for Design and Cultural Meaning unit. I am personally feeling so challenged about this project. I think the project will be interesting because it collaborates all the students to work together and the work would be displayed in London College of Communication’s archive collections. Thus, it will be a documentation of the study journey of everyone in this course. I believe through more research before working would be essence to set up the better frameworks. And most importantly, the notion of collaboration has to be done perfectly in order to support a whole of process development.


LCC’s zine 1


LCC’s zine 2


Holdaway, M. (2004) A student’s guide on what a zine is and tips on how to make one. 

http://grrrlzines.net/writing/student%20zine%20guide.pdf (Accessed: 5 May 2017).

Merger & Acquisition

Discussing about the areas of corporate finance and management made me realised that merger and acquisition are an effective strategy to expand or even increase the current development of certain ventures. The objective of merger is more to unify and merge between two companies into a new area of business eventually. However, acquisition relatively tends to acquire the smaller company which might be acquired as an subsidiary or sister firm under consolidation of main company. There some reasons why some firms around the world apply mergers and acquisitions, for instances:

  • To get power which means to acquire specific firms to merge together in order to make a strong unity of company amongst in the market.
  • To expand current development sectors and also to increase market share and positioning.
  • Improving certain company’s performance and growth

Org Culture MandA Workshop v3 Final



Research by Design

What is Research by Design?

Research by design consists of two different phenomenas. The word of research is traditionally associated as an activity to discover reasonable knowledge in specialised library or white-coated researchers whom investigate esoteric materials in specific laboratories (Frayling, 1994). In contrast, design is relatively described as a way to deliver ideas throughout media, for instance, magazines, websites, branding, films and often is illustrated as problem solver (Williams, 2015). Moreover, it is been argued that both of design and research (research design) have a cohesive relation which is becoming pivotal to emerge unprecedented projections through methodologies, approaches, strategies, procedures, innovative conceptual development (research method).

A study reveals that research design is a process of inquiry which is encompassing insight, analysis and coherent data based on nation of well-grounded research problem or research question (Creswell, 2009). The researchers need to consider and think profoundly and select the specific procedures that can be applied. Creswell (2009) also categorises three types of research design: qualitative, quantitative and mixed method research. Thus, all those approaches have different ways to bring researches to have philosophical assumptions in the study. However, perhaps, they have benefits and drawbacks in terms of identifying causes, gathering information and measuring the objective of emerging the reality. No specific assumptions that define each method is better compare to others, therefore it depends on what researchers are currently questioning and focusing.


Creswell, J. W. (2014) Research Design: Qualitative, Quantitative, & Mixed Methos Approaches 4th edition. Dorchester: Sage Publications Ltd.

Williams, G. (2015) Design: An essential introduction. London: Goodman Fiell.

Forecasting Trending Trends

Seeing the future trends is often a difficult task to do, however, prediction based on well-grounded research is may be considered as an utilisation to forecast specific new trends. It is also vital to have a proper method or tool that allows us to observe the certain shifts as well as changing directions in which society is moving. The major element in Global Design Futures unit is to analyse the newest trends that possibly might be emerging in society in the next few years by looking at the main role of design research. I personally look at the hottest trends in transportation area and accessories to increase the level of security of road users.

I discovered that to have well-developed mass transportation in big city is essential to assist recent societal needs, especially in the way of transferring numerous transport users. Thanks to the existence of design thinking and design research have stimulated experts to produce numerous new technologies, also supported the development of sophisticated transportation which is pivotal in many metropolises around the globe. However, there are still many debates emerging regarding the time-consuming journey when passengers are travelling. To respond these issues many of professionals have operated a new system or even made enormous efforts to innovate radical technologies for shortening the time-consuming trip. This, perhaps, is the reason why a company, called Hyper Loop One in Unites States is developing this dream into a reality.


This concept was first time developed and introduced by Hyper Loop One,  a venture which is based in Los Angeles, United States. Hyperloop is basically a high-speed vehicle for moving passengers at very high speed similar compared to airplanes. It uses the electric linear motor to accelerate through low-pressured tube. The idea slightly identical probably to Shinkanshen, a well-known fast-moving train or bullet-train in Japan. However, the emergence of Hyperloop is argued could significantly accommodate passengers in short period amongst metropolises, for example in the recent time travellers take more than two hours for travelling from Dubai to Abu Dhabi by car. However, it is estimated only need 12 minutes by using Hyperloop. Hopefully, it can be completed for the first time in this year in America and simultaneously it would be seen as a future of sophisticated mass transportation.

Hyperlood is predicted as a first futuristic and sophisticated public transportation with high-speed system.

Lumos Smart Helmet for Bikers

This writing is not specifically only explaining about mass transportation but also some supportive accessories and inventions that could be considered to boost the level of safety of road users. One of an interesting incremental inventions is the Lumos Helmet which was exhibited for the first time in Beazley Design of the Year 2016 in Design Museum, London. I was amazed and impressed with this innovation and I think personally that it might be popular for the next years later. Lumos Helmet probably has already been claimed as the first smart bicycle helmet ever made and specifically aimed to rise the level of security of the bikers. This operates an user-friendly system and with a wireless remote at the handlebar. The users can activate two arrowed-shaped indicators and red brake light which are built at the edge of back of the helmet to indicate the signals and effectively communicate the intentions to the drivers behind of the bikers.

Three lights at the edge of the helmet help effectively to give a sign for people behind the bikers.


http://www.bikeradar.com/road/news/article/lumos-helmet-with-indicators-and-brake-light-first-look-47348/ (Accessed: 10 April 2017).

https://www.theverge.com/2016/11/8/13556392/hyperloop-one-pod-dubai-design-video-passenger (Accessed: 10 April 2017).

Responsible Design

Corporate Social Responsibility (CSR)

Corporate social responsibility (CSR) is a part of business practices by certain companies that involves initiatives and real actions to benefit the societies. Environmental efforts is one of primary focus of corporate social responsibilty comprised by the importance of sustainbility. Sustainbility is not only essential for business but also is vital for people and the development of environment on the planet. Corporate Social Responsibility oftenly establishes some policies or obligations that push a company to do real actions with positive impact on social and environmental issues eventually.

Example of corporate social responsibility by a company:

  • Disney is well-known as the leader of American animation industry and has a huge reputation around the world. Disney has established a wide range of film production, such as Mickey Mouse, Frozen etc. In 2010, The Walt Disney Company specially concentrates on corporate social responsibility activities, such as natural disaster, an earthquake in Haiti. The Walt Disney Company also focuses on interest to protect natural environment development by planting trees in the rain forest in some areas.

Sustainable Design

The ability of future generations to achieve the same level of natural resources enjoyed by the current generations. (World Commision on Environment and Development Report).

Example of Sustainable Design:

  • Using cardboard instead of wood for furniture.
  • In Automotive Industry: Biocomposite Prepreg
  • Replaces Glass-filled plastics and sheet metal
  • Bio-based plastics: raw or bacterally fermented starch to make biogradable plastics or thermoplastics.
  • Used papermaking in packaging.
  • The story of bottled water (youtube)

Human Centered Design

Human-centered design is a creative approach to interactive systems development that aims to make system usable and useful by focusing on the users. Human-centered design is a process that begins on people and ends on people, designing, indentifying new opportunities of design, protoyping and finally determining new solutions that is understanding and fullfilling people’s needs (sometimes creating new innovation). Example of human-centered development by IDEO, focuses on delivering inspiration, ideation and implementation on the way of thinking of human beings.


Espenson, A. (2014) 5 Companies Doing Corporate Social Responsibility Right. http://www.business2community.com/social-business/5-companies-corporate-social-responsibility-right-0951534#ED5jxKdoi3tyt3Ef.97
(Accessed: 30 December 2016).

Ideo. (2015) Design kit: The human-centered design toolkit. https://www.ideo.com/post/design-kit(Accessed: 20 December 2016).

Company Culture

Company culture is a belief, personality or identity to stand out the existance of certain company. “It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals.” (Doyle, 2016)

Company culture is the key factor in order to increase the better environment for working, particularly to workers. It also able to make employees to fit and more productive in the workplace or organisation and create a good relationships between colleagues or even to seniors. In addtion, this approach is the best approach for boosting loyality of employee to work for a longer time and developing the strong beliefs in the company.

Foster + Partners

Regarding to the company culture and structural organisation that we learnt during the lecture, our class had a real chance to research those information by visiting Foster + Partners. Foster + Partners is one of the most innovative architecture company in around the globe which based in London. Foster + Partners works with sustainable method and integrative design practice as a fundamental belief through a wide range of massive project, for instance, from commercial and cultural buildings, airports, urban landscapes, offices,  infrastructures to private houses. They develop from an idea into the strategic briefs followed by the dicipline of design through spatial analysis to create the precise solution.

Company Culture in Foster + Partners

In terms of company culture, Foster + Partners does a really good job. They try to make a environmental impact to workers by providing design experience in the entire of the buildings. Every part of the office, either in the interior or exterior, it emerges the design materials which stimulates workers to live in high-leveled of design situation and effectively to keep them productive and inspirative. In addtion, they also provide a lounge with a huge number of books and magazines which is perfect for keeping in touch with other colleagues in break time or for some employees who want to find some resources related to design and architecture.


Doyle, A. (2016) Understanding company culture. Available at: https://www.thebalance.com/what-is-company-culture-2062000(Accessed: 10 Novermber 2016)

Design Awareness

Design is a Process

The process of design is began with a design brief. Much of design processes are depending on the design brief. The brief will be a guide to aim the design process to organize and determine every action of capablity in taking on projects. According to Boyle (2003), a brief is essential to control the process development of project and stimulate creative inspirations. It also makes a connection between clients and project or design consultants to intergrate the coordination of project. The important part of a brief in design process is to remind the designers about the essential part of project and increase the success level of design respond (Wiliams, 2015).

Design is Strategic – Design Thinking Process

Design Thinking is a “essentially a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization of ideas, rapid concept protoyping, and concurrent business analysis, which ultimately influences innovation and business strategy.” Lockwood (2009, p.xi). Briefly, design thinking is considerable as the effective method in order to investigate the specific research problems and work strategically to discover the appropriate solution. Regarding to Kathryn Best’s in What Can Design Bring to Strategy, design thinking is noted as “a process for practical, creative resolution of problems or issues that looks for an improved future result.” Best (2011, p.17).

Good Design

Good design is not only about the aesthetic or perfect outlook, but, “it something that makes a product useful” (Rams, quoted in Heathcote, 2016, p.1). Steve Jobs said design “is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s how it really works.” (Jobs, quoted in Heathcote, 2016, p.3). It could be argued that design is considered has a aim to address the needs of people in everday life. It is a social design that understands to the social processes and human wellbeing which is useful for developing future living.

“If you think good design is expensive, you should look at the cost of bad design.”

Dr. Ralf Speth, CEO Jaguar.


Best, K. (2015) Design management: Managing design strategy, process and implementation 2nd edition. London: Bloomsbury Publishing Plc.

Boyle, G. (2003) Design project management. England: Ashgate Publishing Limited.

Heathcote, E. (2014) What is good design? A look at the many definitions of quality. Availabe at https://www.ft.com/content/1dbb7868-b46e-11e5-8358-9a82b43f6b2f (Accessed: 6 January 2017).

Lockwood, T. (2009) Design thinking: Integrating innovation, customer experience and brand value. New York: Allworth Press.

Wiliiams, G. (2015) Design: An essential introduction. London: Goodman Field.