Design is a Process
The process of design is began with a design brief. Much of design processes are depending on the design brief. The brief will be a guide to aim the design process to organize and determine every action of capablity in taking on projects. According to Boyle (2003), a brief is essential to control the process development of project and stimulate creative inspirations. It also makes a connection between clients and project or design consultants to intergrate the coordination of project. The important part of a brief in design process is to remind the designers about the essential part of project and increase the success level of design respond (Wiliams, 2015).
Design is Strategic – Design Thinking Process
Design Thinking is a “essentially a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization of ideas, rapid concept protoyping, and concurrent business analysis, which ultimately influences innovation and business strategy.” Lockwood (2009, p.xi). Briefly, design thinking is considerable as the effective method in order to investigate the specific research problems and work strategically to discover the appropriate solution. Regarding to Kathryn Best’s in What Can Design Bring to Strategy, design thinking is noted as “a process for practical, creative resolution of problems or issues that looks for an improved future result.” Best (2011, p.17).
Good design is not only about the aesthetic or perfect outlook, but, “it something that makes a product useful” (Rams, quoted in Heathcote, 2016, p.1). Steve Jobs said design “is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s how it really works.” (Jobs, quoted in Heathcote, 2016, p.3). It could be argued that design is considered has a aim to address the needs of people in everday life. It is a social design that understands to the social processes and human wellbeing which is useful for developing future living.
“If you think good design is expensive, you should look at the cost of bad design.”
Dr. Ralf Speth, CEO Jaguar.
Best, K. (2015) Design management: Managing design strategy, process and implementation 2nd edition. London: Bloomsbury Publishing Plc.
Boyle, G. (2003) Design project management. England: Ashgate Publishing Limited.
Heathcote, E. (2014) What is good design? A look at the many definitions of quality. Availabe at https://www.ft.com/content/1dbb7868-b46e-11e5-8358-9a82b43f6b2f (Accessed: 6 January 2017).
Lockwood, T. (2009) Design thinking: Integrating innovation, customer experience and brand value. New York: Allworth Press.
Wiliiams, G. (2015) Design: An essential introduction. London: Goodman Field.